SYSTEMS AI PRODUCTS RESEARCH

Turning Complex Systems Into Clear, Working Models.

Business operator, independent researcher, and systems builder.

I study complex business and institutional problems, turn them into structured models, and build practical products, operating systems, and AI-enabled tools.

20-person agencyOperations & leadership
70+ B2B clientsAcross complex markets
3 booksIndependent publishing
Research & product systemsFrom model to practice

01 / Selected work

Selected Work

A selection of systems, products, and research projects focused on coordination, decision-making, and complex organizational work.

01Product / Research System

Career Intelligence

A market intelligence system that maps real job demand, candidate evidence, and career pathways instead of reducing fit to a single score.

Research prototype
02AI Systems

MACO

A multi-agent orchestration architecture for coordinating specialized AI agents, information boundaries, verification, and human control.

In development
03Product / Operations

CLAD

A collaborative marketing production platform designed around multi-company workflows, governance, and shared production infrastructure.

In development

02 / Research & Models

Research & Models

I develop applied frameworks for understanding organizational resilience, coordination, institutional capacity, and decision-making under complex conditions.

Governance / Institutional Systems

Governance Implementation Platforms (5GIP)

A framework for studying how institutions convert policy intent into operational capacity, including implementation platforms, decision capacity, and public return on investment.

Working paper / model

Organizational Systems

MRRM

A research model focused on how organizations structure resources, coordination, and resilience under changing operating conditions.

Working model

Business / Political Economy

Institutional Protection & Organizational Resilience

Research on how firms respond to competitive and institutional pressure, including adaptation, protection, resilience, and strategic response.

Research paper

Corporate Strategy / Political Economy

Foreign Firms Under Geopolitical Pressure

Empirical research on foreign-company behavior under geopolitical disruption, including market exit, persistence, ownership structure, and organizational response.

Ongoing research

03 / Writing

Books & Writing

Books and long-form work on management, organizational systems, technology, and the changing relationship between people and automation.

01 / Book2024

Renewable Business Technologies

02 / Book2025

How to Build an Agency and Not Burn Out

03 / Book2026

The New Electricity: Staying Human When Almost Everything Can Be Automated

04 / About

Operator, researcher, systems builder.

I have spent more than a decade working across business operations, marketing, creative production, and digital systems — first inside companies, then building and running my own agency.

Today my work sits at the intersection of business operations, AI products, and applied research. I am interested in complex environments where coordination, incentives, technology, and human judgment have to work together.

The common thread is systems: understanding how they behave, where they fail, and how to turn that understanding into practical models, workflows, and products.

Selected Experience

2025 — Present

Founder & Creative Operations Lead

Texas Sized Promo

Building systems for creative production, technical marketing operations, and AI-assisted workflows, with a focus on scalable delivery and cross-company coordination.

2018 — 2025

Founder & CEO

UPG2b Agency

Built and led a creative and digital services agency that grew to a 20-person team and served 70+ B2B clients across automotive, industrial, construction, and related sectors.

2016 — 2018

Digital & Automotive Leadership

CISLINK / VIP Person Car

Worked across digital products, marketing, and automotive operations, including Toyota, Lexus, and Mazda dealer environments.

2006 — 2016

Marketing & Design Operations

Multiple companies

Early-career work across retail, automotive, DIY, and commercial real estate, spanning design, marketing, and operational execution.

05 / Contact

Let’s talk.

For research conversations, product collaborations, business systems, and selected project inquiries.